To make your blog worth reading and revisiting you need to think about the type of content that is suitable for your blog in order to make it readable and, possibly, profitable. First off, I want you to understand that many blogs have no fixed scope, which means many bloggers write about whatever they are interested in. Other bloggers will target specific topics and stick to those. In a minute you will see why topics may be the reason a visitor first comes to your blog but it is not the main reason they will come back, again and again.

The difference between a blog worth revisiting and one that is forgotten about is the way the blog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favorite author?

I will say you prefer to read the novel because it appeals more to your interest and because it is not as mind-numbing as the lecture notes by your professor. The most important point to remember is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information – they are also looking for information they can obtain easily. They want it in a relaxed manner and entertaining if possible.

You might be thinking – “I can’t write that way. Never could get the hang of it”. I assure you, you can write that way.

Here are some key points that will transform your writing style.

Before you write one word of your post, write a compelling headline to grab their attention. For example, the title of the article you are reading right now – “Blog Content Is About You!”. This title must have attracted you to my blog. Why? Because it is about “You”! I also posted it in Article Directories which will attract even more readers, like you. The article in the Article Directories has my blog link in the Author Box which drives traffic to my blogs.

To attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where they are suitable. Do avoid using vulgar language unless you don’t care about turning off a major audience of blog readers who will be offended. There are many blogs I will never visit again just for this reason.

Another important key point is to avoid addressing your reader as a plural unit, that is, as – “we”, “us”, etc. Sometimes this is appropriate but most times it is to be avoided. You should not write as if you’re preparing a lecture. Instead, you should write as if you are having a conversation with one person because this will make your visitor think of you more as a personal friend rather than a professional writer or professor. I used this one-to-one technique as a Radio and Television News broadcaster. I imagined I was giving the news to just one friendly person who was interested in what I had to say and who trusted me. I wrote it and voiced it as if I were telling the stories only to them. In other words, I write like I talk.

The most important change in your writing style is to establish your own personality through your words. Because you are reading this article I assume you are a very curious person, just like I am. Based on the headline, you wanted to know what this article was all about. As you read, you likely are thinking – “Who is this writer?”. It follows that your visitors come to your blog to find out as much about you as the information you’re offering them. I hope I am giving you some insight into who I am as a person and how I think because, in reality, I am using all the pointers in this article to demonstrate that they work.

You make your blog distinctive – not the subject of your blog! Having your distinctive personality show through in your blog will make all the difference between your blog about gadgets and all the other blogs about gadgets out there. Get the idea? Let me repeat for emphasis: You make your blog distinctive – not the subject of your blog! This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, or whatever you regularly write about, in the same way people immediately think of McDonald’s for burgers or Nike for sportswear.

Still think you can’t do it? I challenge you to write just one blog post using the pointers I have given you and see what happens. Call it – “My Personal Opinion about (whatever)!”. And, let your personality out of prison, just once!

Yours for success!

Jim DeSantis

P.S. – Please forward this article to someone who may benefit from it.